Who We Are

We use the left and right hemispheres of our minds. Simultaneously. It’s this perfect blend of methodical and creative that ensures effectiveness in what we design.

Our bold thought, backed by unique insights and informed strategies, create the next generation of experiences that bring brands to life.

Much like our imagination, these activations are not confined; crafting unique designs for brands and exhibition environments.

During this collaborative design process, we work alongside you to understand the complexity of the consumer journey.

“Those who are not immersed, cannot immerse others.”

Alex Ritchie

Creative Director & Co-founder.

37 years of experience across 3 continents. Alex has a level of industry knowledge that is second to none. He was born inquisitive. Thriving under the challenge to solve problems through architecture, design, and branding. It’s an indirect way of thinking. Unexpected. Working with clever thinkers across both major retail and educational spaces. Executing ideas from concept to creation with diligence and passion. It’s every day. Conversing, analysing, drawing. Absorbing what influences society and implementing these observations into design. Alex has a linear way of being; thinking globally and acting locally. Humorous. Inquisitive. Proud Scotsman.

Branding

  • Communicate your brand narrative in new and inventive ways to engage the consumer.

Experience

  • From concept to creation we execute diverse projects with diligence and passion.

Retail

  • Understanding what our client needs to deliver what their customer wants.

Museums

  • Environments that educate and plunge the senses into excitement.

Each problem unique, every e2 solution individual. We embrace a collective sense of achievement and share success.

We’re optimistic, curious, informed and collaborative. We watch, listen and feed our appetite for finding more imaginative ways to solve problems.

We embrace a collective sense of achievement and believe in sharing success.

We’re optimistic, curious, informed and collaborative. We watch, listen and feed our appetite for finding more imaginative ways to solve problems.

Andrew Scott-Young

Design Director.

Andrew tried to sit still. But he soon realised restlessness was his greatest asset. He provides creative direction across every facet of the project. Establishing trusted partnerships to achieve visions. Andrew brings form to life. Defining environments through ergonomics and detailed finishes to promote engagement. With 20 years of experience being one step ahead, Andrew expertly navigates the complex environment of today, and tomorrow. Insightful. Pragmatic. Generous.

Julian Marocchini

Project Director.

It’s Julian’s methodical ways, that provide the yin to our yang. He’s a people person. Not in the way that’s overused in job interviews. But in the way of forging lasting business and client relationships. Julian walks the line. From management to design, and too many emails in between. It’s strategy that drives every E2 project. Something that makes Julian proud as punch. He ensures every design is developed for and with the client. Honest design that reflects the unique brand. Always. Perfectionist. Accountable/Trustworthy/Responsible. Do-er.