Craig & Rose, one of the UK’s oldest and most respected premium paint companies, is renowned for its authentic period colours, meticulously handpicked from historical archives and reproduced using the finest raw materials. E2 was commissioned to design the brand’s first standalone showroom in London, complete with a workshop space and colour consultancy.

The two-level space, transformed from a former laundry into a 150m² immersive retail experience, celebrates the brand’s heritage while positioning it for a contemporary design-savvy audience. At its heart, a dramatic “wall of colour” allows decorators and interior designers to explore the full spectrum of Craig & Rose paints, while hands-on workshops and expert consultancy services provide inspiration and practical guidance for projects of all scales.

Delivered in close collaboration with Craig & Rose and Ganter UK, the project was completed in just six weeks on site, demonstrating a seamless integration of design vision and execution. The result is a distinctive, elegant showroom that embodies the legacy of Craig & Rose while establishing a dynamic new retail presence in the heart of London.