June 05 / 09
E2 Creative Director at ‘Cut & Paste 2009’
E2’s Creative Director, Alex Ritchie, was invited to join the 3D judging panel of this year’s Cut & Paste’ competition at the Metro Theatre on Saturday the 6th of June.
Combining the spectacle of a live show and the fury of 4 selected designers competing against each other on stage, it was a display of the fervid and eclectic nature of the creative process at its most visceral.
With 16 cities participating around the world in a whirlwind roadshow, this was a truly international event elevating the best of local talent onto the world stage.
Check out the ‘Cut & Paste’ website for more information on a truly unique Saturday night experience!
May 29 / 09
E2 Shortlisted for Idea 09 Award
E2’s office design for Singleton Ogilvy Mather has just been shortlisted for the Idea 09 Interior Design Excellence Award. It is also featured in the current issue of inside magazine. Click Here for more details on E2’s entry!
April 22 / 09
Inspirational Spaces - An ADGA Talk July 2009
Alex Ritchie will be a guest speaker at “Inspirational Spaces”, an ADGA talk to be held on Monday 20th July 2009. Alex will be co-presenting with John Bilmon from PTW. John will be presenting his recent work on the Beijing National Aquatics centre, better known as the “Water Cube”.
Alex will be talking about branding a nation by encapsulating the essence of a country to create an experience and design. This will be exemplified through discussion surrounding his contribution to the design and development of the London Millennium Dome.
Location and time to be confirmed - stay tuned!
April 20 / 09
E2 DESIGNED QANTAS CENTRE OF SERVICE EXCELLENCE OPENS
E2 DESIGNED QANTAS CENTRE OF SERVICE EXCELLENCE OPENS
The opening of the E2 designed Qantas Centre of Service Excellence has hit the headlines with an article in the Traveller section of the SMH. Based on principles of structured storytelling, the brand experience environment communicates the Qantas product and service offerings to employees and stakeholders. Within the space, employees are immersed in a multi-sensory brand experience that includes a high-tech 126-seat theatre, simulated cabin crew training pods, a central breakout piazza for networking and collaboration, five customer experience zones - First, International Business, Premium Economy, International Economy and Domestic/QantasLink, an internet zone for eLearning, purpose-built rooms for wine training, food preparation and presentation training. Designed to centralise all service excellence training, the first major education program involving 18,000 employees commenced in late January 2009.
April 18 / 09
Inflatable design, art and architecture
Alex Ritchie will be discussing the intriguing history of pneumatic design and how it has touched and influenced us all, from early childhood to the future of our environment. In this talk he will be illustrating this forum with examples from our childhood play toys, to Rock and Roll sets, to art and maybe even our future habitats.
Location and time to be confirmed - Stay tuned!
April 16 / 09
The Chair
“A chair is a very difficult object. A skyscraper is almost easier…that is why Chippendale is famous” – Mies van der Rohe
Alex Ritchie will be discussing with examples from E2’s own collection of iconic chairs how the chair has shaped the way we see and interact with our environments.
Location and time to be confirmed - Stay tuned!
www.greatchairdesign.com
www.designmuseum.org
www.eamesgallery.com
March 20 / 09
E2 GIVES IN-STORE TALK AT APPLE, SYDNEY
Join us on March 26 at the Apple store (Sydney) for an insight into the retail store of the future. Delivered by our Creative Director, Alex Ritchie, the presentation will cover the latest approaches to retail design and propose a direction for the future, one built on customer experience.
DATE: Thursday, March 26
TIME: 6:00pm
VENUE: Apple Store, 367 George Street, Sydney
March 18 / 09
Art of the Automobile - Car Talk
On February 25, E2 hosted an evening for car-lovers. Entitled, ‘The Art of the Automobile’, the evening discussed the influence of car design on popular culture in three countries, the US, UK and Italy. Creative Director of E2, Alex Ritchie showed how the development of the car has helped inform the way we think about aesthetic values, ergonomic functionality, product design, graphics and the built environment. A great night was had by all - thank you to everyone who came along.
November 25 / 08
Maria Crews joins E2 Melbourne
E2 are excited to announce the appointment of Maria Crews to Client Services Director, based in our Melbourne office. Maria has extensive experience consulting to many of Australia’s most famous brands. Her local knowledge and experience is invaluable and will be utilised by our growing list of Melbourne-based clients.
She is an expert in marketing, branding and communications. If you can read it, eat it, drink it, fly in it or watch it, she has probably worked on it! Her passion is for understanding a client’s business and turning this experience into marketing strategies that drive a result for her clients. This has led to many of her strategies and campaigns adding millions of dollars to the bottom line of her client’s business.
Maria has worked with the following clients: Fosters Australia, Myer Grace Bros, Arnott’s Snackfoods, Starlight Foundation, General Mills, Dons, City of Melbourne, Austereo, National Gallery and Sony BMG – to name a few!
All enquiries from prospective clients based in Melbourne can be directed to:
Maria Crews
Client Services Director – Melbourne
T: +61 0411 237 216
E: maria@e-2.com.au
November 19 / 08
E2 celebrates their one-year birthday
The team at E2 and their partners gathered in style to celebrate E2’s one-year birthday at ‘Table for 20’. The theme of the evening was to dress in Scottish regalia as a cheeky nod to Robbie and Alex’s Scottish routes. “It was quite emotional to see forty close friends and colleagues all looking splendid in their finest tartan and celebrating our first birthday party”.
