We place as much emphasis on defining the design requirements as we do the final design output. By thinking strategically we ensure our design will deliver on the business objectives, bring the brand to life and enable the desired service delivery before we’ve even picked up a pen.
The Business context helps us understand the business objectives for the brand or space, how the business expresses itself via the brand strategy and the market in which it is operating.
The Human context creates the criteria for what customers and staff expect and need.
The Design context determines how the project can be developed to bring the business, human and functional requirements into the most creative outcome.