The culmination of our front end research process is an experience strategy. A succinct strategy ensures clarity of purpose and intent for all design outputs, ensuring customer needs are fulfilled and business objectives achieved. The design strategy is a tool for clients and designers alike; a single vision from which to transform customer experience.
In building a design strategy, we consider several key components:
The over arching proposition
The underlying framework or strategic pillars
Proof points demonstrating operational capability
The end customer benefit