The development of omni-channel retailing and increasing rental costs are two significant factors that have been shaping bricks and mortar retail. Retailers are responding in very exciting ways, creating out of town, large format retail experiences with a strong curatorial emphasis that offer consumers a unique range of experiences and brands. Already acknowledging that the shopper will ultimately purchase through a range of available channels, bricks and mortar has to offer a less transactional, more experiential retail environment. We are seeing the emergence of the ‘Experiential Retail Precinct’.
Creating a new brand name or refreshing an existing one can be a complex and daunting exercise. Here’s a few simple pointers on getting it right – before you’ve printed those 5000 business cards…
Experience designers have long talked about the visceral influence of the five basic senses and their ability to impact a customer’s brand perception. The general rule of thumb: the more immersive the experience, the more lasting the impression. But did you know there is a second set of senses we all share?
The year 2012 went down as the year of omni-channel strategy. Nearly every brief we received last year included an objective to implement an omni-channel strategy. The challenge with most retailers was that they were still thinking in terms of multi-channel strategies. What’s the difference and why was this a challenge?