We study the context and draw our inspiration from the point of intersection of people, possibilities and performance.
• People (The Human Context) - the criteria for what customers and staff expect, need and desire.
• Possibilities (The Practical Context) - the measures of what’s functionally appropriate, technologically feasible and economically viable.
• Performance (The Business Context) - the objectives for the business, brand or space and the opportunities of the market in which it is operating
We then ideate to stimulate new thinking, challenge preconceptions and generate, develop and test ideas.
Finally, we implement to bring strategically-sound ideas from the page and into customers’ lives.