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BLACKBERRY
In the first of a project series for BlackBerry, the client was looking to design an extension of their first brand experience store for a trade show in Singapore.
Based on our key insights and ideas for the larger concept store, we developed a strategy that would allow this trade show to introduce the brand’s new positioning within a smaller temporary space.
Looking at the consumer needs, the stand design was developed for three primary journeys relating to price, service and experience. The use of LCD screens allowed the brand to highlight messaging about apps and application as well as data stream graphics that brought to life the brand’s ‘Passion Play’ positioning.
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