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ARISTOCRAT
AGE SHOWROOM
Aristocrat approached us looking to make a grand statement at the Australian Gaming Expo, held at the Sydney Convention Centre in Darling Harbour, with all major industry competitors in attendance.
As part of a holistic program, a strong pre-event campaign was devised including EDMs and a dedicated microsite launched to ensure guests to the event were aware of the sales activity and all associated brand communications - ensuring Aristocrat was the talk of expo weeks before it started.
The design outcome was a 900sqm two-story trade stand that stood as a beacon within the hall. The overall sense of permanency created within the temporary environment sent a message Aristocrat is here to stay.
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