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AIM CANBERRA
The Australian Institute of Management engaged us as part of a holistic program that would create a unique interior design concept for their Canberra Campus that catered to the needs of various users – members, students, guests and staff. The new concept was derived via workshopping and development of a detailed strategy brief illustrating AIM’s unique customer journey.
During this project, we worked closely with key stakeholders to determine the brand’s core differentiator and infuse this thinking into the school facility design, while also telling the story of users of the space within environmental supergraphics. By capitalising on the client’s opportunity to build a new school site, we created a design that would form a prototype for the organisation and inform future directions.
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