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TELSTRA TRUCK
Telstra commissioned us to design a mobile truck as part of an ongoing campaign to convert dial up laggards to broadband and educate consumers on Big Pond's national broadbrand offering.
In response, we designed a double-decker truck consisting of retail and VIP zones, which could be used across key sporting events and festivals nationwide. The truck’s presence at key sporting events included the V8 Supercar Championships, which leveraged Telstra’s sponsorship of this event.
The Telstra truck was an ideal method of increasing awareness of the Big Pond offering, particularly in regional areas, where the take up of broadband was lowest. Since the truck's tour, Telstra has increased take up of broadbrand by up to 30%.
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