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VIRGIN MOBILE
As a key objective of the brand refresh, we collaborated with the client to deliver a new brand direction through store design and visual communications across the Virgin Mobile/ channel partners retail portfolio.
The new environment extends appeal to an older, sophisticated demographic whilst maintaining the famous Virgin Mobile cheekiness. Our design moves away from the typically clinical telco retail environment, introducing a secondary colour palette through mood lighting. The environment boasts the latest technology, with interactive touch screens enabling customers to compare handsets on screen and connect to the Virgin Mobile members lounge. We are currently rolling out the new Virgin Mobile stores across Australia.
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