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TH TRUEMART
When the client approached us with the goal of becoming Vietnam's primary milk retailer, it was an opportunity we couldn't turn down.
With a special breed of cows and the chance to own the country's dairy market, the client wanted a store that reflected this forward thinking as well as the quality of their product.
To emphasize these strengths, our design for the new retail environment creates clean and bright interior which positions the product as the hero.
The design is currently being rolled out in over 6,000 locations across Vietnam.
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