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TAROCASH
Leading the brand repositioning for men’s fashion retailer, Tarocash, we have redefined their marketing and brand strategy, identified their key consumer profiles, developed and implemented their new concept store in Chadstone, Melbourne.
Through the development of a kit of parts with flexible modular units, the Tarocash merchandising team are able to continually reinvent the merchandise display within the stores. This kit of parts also allows the rollout to be time and cost efficient across the Tarocash portfolio.
Since realisation of this concept store, we are currently rolling out the new store design for Tarocash across all 115 locations in Australia.
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