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BLACKBERRY
The client needed a retail approach to resonate with
all customer segments across three demographics and an experience for the lifestyle multiplicity of our customers lives. They also needed a system that would ensure brand consistency across various countries and cultures, with a vision for global roll out.
After months of client audit and brand strategy, we developed a concept that incorporated live product display, testing areas,
digital activations and a fresh materials palette with
multi-coloured illumination.
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