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BCU
After its humble beginning in Coffs Harbour, BCU came to us for a new brand identity that could create an integrated experience for their growing customer base whilst remaining true to their roots.
The design solution is a reinvigorated brand identity that is founded on a 3 leaf device, starting with the BCU logo to encompass everything from typography and colour to imagery, web design and branch layout.
This identity is omnipresent across all new store branches, with the three leaves representing beginnings, growth and local re-investment.
The current success of this project has led to an ongoing store roll out.
View case study
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