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SHARJAH
Sharjah is one of the seven emirate states in the UAE. Neighbouring Dubai, the Sheik of Sharjah wanted to lift the economic, historical and tourist profile to be able to increase the foreign investment opportunities.
Working alongside Landor, our partners in Dubai, we created an exhibition 'kit of parts' that brought to life a piece of the Sharjah brand in international tourism and economic exhibition fairs around the world. The kit of parts developed allowed Sharjah to have a consistent presence at all exhibition and trade fairs, showcasing Sharjah in cities such as London, Moscow,
St Petersburg, New York
and Paris.
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