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STANDARD CHARTERED
With over 1700 branches, Standard Chartered is one of the world's largest retail banks. Having such a large number of outlets across the developed and developing world presented unique design, production and implementation issues. We were brought in to help alleviate some of these complexities by standardising the branch merchandising and signage system.
Working closely with the marketing team, we developed an approach which allowed each branch to answer the customer's needs by providing the best customer experience. The solution is comprehensive merchandising guideline document, which is supported through an international education programme.
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