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FEX
The Financial and Energy Exchange Group (FEX) commissioned us to design and develop a visually compelling experience for the trading site of the Australian and Asian energy markets.
Conceived by senior designer, Gareth Procter, the heart of this new design is a custom bull graphic reflective of the rising bull market. The idea was to create an iconic representation of the FEX brand, knowing that this image would be central to the building and visible from the trading platform and broadcast facility for CNBC’s live daily bulletins.
An innovative new graphic film technology was selected to dramatise the centrepiece, creating an optical illusion that appears and disappears as people walk past.
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