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O'BRIEN
As Australia’s most trusted name in glass replacement for over 84 years, O’Brien required a brand refresh to build upon their heritage whilst establishing a more contemporary identity.
The design promotes the strength and ownership of the O’ symbol which compliments the phonetic within their well known TV and radio adverts.
Extensive brand guidelines including a new customised typeface provided design principles and consistency of production to staff uniforms, vehicle liveries, press advertising and more.
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