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MYSTATE
Tasmanian bank MyState Financial required a brand refresh to reflect changes happening within the organisation. In a bid to serve customers better and meet the needs of broader audiences the brand needed to evolve and develop a series of sub-brands for a wide portfolio of product offerings.
Expressing Tasmanian heritage and growing strength, the identity became more assured in its styling and flexible in its application. A new brand architecture system ensured a clear point of difference between sub-brand communications whilst remaining clearly identifiable as MyState.
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