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TRUELOCAL
TrueLocal.com.au required
a brand refresh for their online business directory. For this project, we worked through a series of strategic workshops with the client to establish a strong foundation for the company's new brand positioning.
Our workshops led to the creation of a fun yet professional brand identity that reflects TrueLocal's approachable, innovative and charismatic personality.
The quirky graphic language was developed through the use of icons and bold typography, which was carried across the website, advertising material and all printed collateral. Extensive brand guidelines expressing a clear, confident and welcoming tone of voice has set the parameters for
a brand with a bright future.
View case study
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