|
|
 |
HOTFROG
The client approached us to create a new identity for their brand. They felt their brand recognition could be improved, especially given the popularity of their site in customer searches. They needed a brand that was more relevant to their target audience and a tone of voice that spoke more emotively to this audience.
The new identity was then rolled out across internal collateral, print and their website in several countries. The brand pictured here has launched in Canada, New Zealand and India, with further roll outs slated for 2012.
|
|
|
|
|
