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FOXTIX
News Limited asked us to create a brand for their new national ticketing service, Foxtix.
This bold new venture, aimed to shake up the mainstream major event ticketing industry, demanded a strong visual identity and strategic foundation from which to launch. Intensive workshops lead to a clear, insightful proposition, defined values and key personality traits of the brand.
The essence of flexibility and sociability are represented in all aspects of the identity, whilst leveraging the strength and heritage of Fox in representing the all important ticket.
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