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CRESTELL
Crestell are one of the largest bedding manufacturers in Australia and New Zealand. They approached us in need of a brandmark that was bold, easy to replicate across multiple mediums and would effectively represent the new brand positioning and personality.
In this project, we created for the brand a new identity, brand positioning and guidelines, tone of voice and packaging for all four product ranges on over 120 separate packs. We also developed custom typefaces to be used throughout in helping to express the personality of the new brand.
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