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BCU
After its humble beginning in Coffs Harbour, BCU came to us for a new brand identity that could create an integrated experience for their growing customer base whilst remaining true to their roots.

Founded on a three-leaf device, we created a logo to represent beginnings, growth and local re-investment.

The project scope required extension of this new identity across new brand guidelines, all print collateral, in-store signage and environmental graphics, in order to enhance the customer experience and reconnect with BCU’s rich heritage and community focus.

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