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AIFDR
The Australia-Indonesia Facility for Disaster Reduction came to us for design and development of a brand that was both positive and authoritative.
With AIFDR at the forefront of natural disaster mitigation and scientific research, the logo was inspired by storm system formations and the national flower of Indonesia, which represents resilience. The central star is also a common element from both national emblems, which was important in signifying the partnership nature
of the initiative.
This brand identity spanned from print and web collateral through to environmental graphics in their physical space.
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