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HERMAN MILLER
The world’s largest commercial furniture manufacturer, Herman Miller, has produced some of the most iconic furniture pieces of the 20th century.
However, by 2008, it became clear the brand needed to re-assert itself in the Asian region, following a trend of inferior copies.
After investigating the needs and wants of these consumers, we concluded that the brand needed to be repositioned.
Our solution included a re-design of print and web collateral, which communicated the heritage of Herman Miller in a fresh and lively style to a new generation of buyers. The new concept aimed to breathe new life into the existing product offer.
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