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In 2008 we decided to re-brand our 'classic' furniture range for the Asian marketplace. We approached several international companies in China, UK and Japan that we had used before. We also approached E2 and though we had not worked together before the team impressed us with their portfolio of successful international work.
E2's initial pitch demonstrated the best understanding and appreciation of Herman Miller's design history and culture. E2 conducted workshops in both Australia and Japan with Herman Miller staff and our dealer partners to devise a total solution that covered product labeling to retail showroom display.
The design process, termed 'rigour' by Alex Ritchie drew out from Herman Miller a solution that one of our most famous designers, Charles Eames would have called “the way it shouldbeness". I would have no hesitation in using E2 again.
Alan Boyd
Brand Manager
Herman Miller |
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