 
| VB POP-UP PUB WINS APMA AWARDS |
01.09.10 |
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The 2010 Australasian Promotional Marketing Association (APMA) Star Awards announced the VB Pop-Up Pub as a winner in two categories.
Our design for the VB Pop-Up Pub was awarded a Gold Star in Best Integrated Communications Campaign (Over $1 Million) and a Silver Star for Most Innovative Idea/ Concept. The Pop-Up Pub was also short listed for the Australian International Design Awards, a global benchmark of design excellence and quality in manufactured goods. |
VB’s ultimate goal was to build something tangible that people actually wanted. Customers
could take it to a football match,
a barbeque or set it up in their own backyards.
The success of VB’s Pop-Up Pub is demonstrated through the 15,000 inquiries for individual purchase, inspired directly by the campaign. As a result, VB has successfully shifted their brand positioning from kitsch to stylised.
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