NRA YOUNG RETAILER
WORKSHOP
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27.7.11 |
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Creative strategist and our resident retail specialist, Sonja Kallstrom, presented at the Young Retailer of the Year Workshop held at the Sydney Mercure Hotel on Wednesday the 27th July.
To approximately 60 attendees, mainly under the age of 25 years, Sonja presented on customer experience design and how retailers can use it to create a sustainable competitive advantage.
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The interactive session explored global best practices in customer experience and how they could give other brands a category-defining edge.
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