 
| VIRGIN MOBILE OPENS NEW CONCEPT STORE |
30.09.09 |
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We collaborated with Virgin Mobile to deliver a new brand direction. Rigorous research into the brand and consumer profiles resulted in the delivery of a new retail environment and retail displays for channel retailers, as well as refreshed communications across the Virgin Mobile/ channel partners retail portfolio and all Virgin Mobile print-based advertising material.
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By working across all touch points for the brand, in conjunction with Toko and Host, a consistent brand personality across all collateral and retail environments has been seamlessly delivered to market.
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