 
| VB CREATE THE WORLD'S FIRST POP-UP PUB |
04.01.10 |
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Continuing its tradition of blockbuster summer promotions, VB has created the world’s first Pop-Up Pub, and will be giving one away every day for 75 days this summer.
Standing at a whopping 2.5m tall and 1.6m wide, the transportable VB Pop-Up Pub is the real deal. With a robust steel frame, a counter top made from timber and canvas sun shade, the VB Pop-Up Pub will be coveted by blokes across Australia. An illuminated beer sign is a mandatory for any
pub so that’s included too. |
Transforming into a fully-functional pub from two sturdy carry cases containing only nine pieces, the VB Pop-Up Pub can be constructed in under a minute flat – no keys or bolts required. And no 10-page instruction manual either.
The Pop-Up Pub concept was conceived by Droga 5 in collaboration with our Creative Director, Alex Ritchie, and design developed and built in conjunction with Zinc.
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