 
| TAROCASH OPENS NEW CONCEPT STORE |
01.07.09 |
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Tarocash has been a leader in the men’s fashion industry for many years. When the client approached us, they felt it was time to refresh the store design, marketing and communications.
Since 2008, our team have redefined the Tarocash brand and marketing strategy, identified their key consumer profiles and design developed a new concept store in Chadstone, Melbourne.
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Tarocash are currently rolling
out the new store design across all 115 stores in Australia and New Zealand.
Through the development of a kit of parts with flexible modular units, the Tarocash merchandising team are able to continually reinvent the merchandise display within the store. The kit of parts also allows them to be time and cost efficient in implementation across the Tarocash portfolio.
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