 
| PSFK PRESENTS: FUTURE OF RETAIL |
20.10.10 |
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As the go-to source for new ideas for creative professionals, PSFK has published its forecast of the retail business in the PSFK’s Future of Retail Report.
After a detailed study that included interviews with executives at companies like Ace Hotel, Starbucks and Target, PSFK’s Consulting team (who work with clients that include Apple, BMW and Target) identified 10 major trends about which anyone involved in retail, product development and marketing should be aware. |
PSFK lists the OPSM Eye Hub as an example of the trend towards "Every Store as a Flagship":
"The Australian eyewear retailer OPSM Eye Hub is providing shoppers with multiple simulation zones to test their products in various conditions. ... Available concierge can direct customers to store features such as mirrors with photography capabilities or encourage them to shop through the store by sections, which include men's, women's, fashion, or face shapes".
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