 
LAUNCH OF OPSM EYE HUB IN MELBOURNE
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21.07.10 |
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Two years in the making, the new concept store includes a futuristic wind tunnel, exercise bike, and treadmill for clients to test before they buy. Its display boasts 2000 frames and sunglasses, seven themed optometry rooms with state of the art medical technology, forty one touch screens, wind and glare simulators, an onsite lens making and fitting facility, and a kids education zone.
Based loosely on the shape of
an eye, the split-level design incorporates brand new interactive technology and immersive experiential design, |
bringing the future of retail to Melbourne with a groundbreaking store that crosses the leisure, health and retail nexus.
Australian Press:
Sydney Morning Herald
The Age
Adnews
Inside Retailing
International Press:
New York Times
Wall Street Journal
Trading Markets
Chain Store Age
Brandchannel (Video)
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