 
| FOXTIX LAUNCH NEW BRAND THIS WEEK |
18.10.10 |
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News Digital Media launched FoxTix this week, with an identity designed and developed by our Brand department.
News Limited chairman and chief executive, John Hartigan, said the ticketing service would mark "an aggressive entry into mainstream major event ticketing ... This new venture will provide ticket buyers, venues and event promoters with a more powerful option than they are getting now and will open up new marketing opportunities for major events across News Limited's network of newspapers and websites". |
Foxtix aims to achieve three things: "To break up the cosy duopoly in ticketing in Australia,
to give consumers access to
lower booking fees and to utilise News Limited's media assets
to give ticket buyers, venues, promoters and artists a stronger alternative to what currently
exists in ticketing."
Read more about our strategy
and design for the FoxTix brand.
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