 
| EYE HUB IN WISH FOR THE AUSTRALIAN |
03.09.10 |
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The OPSM Eye Hub is featured in WISH magazine by The Australian this September.
WISH credits us with putting education and customer service at the heart of the design. In creating an environment that achieved this, our team here spent months in client audit and analysis, researching the OPSM customer – what they wanted to see, hear, smell, feel and even taste. Addressing both the consumers’ needs and desires, incorporating educative elements, new technology and a calming interior colour and |
finishes palette, the store design provokes in its customer a feeling of trust and relaxation.
The Eye Hub staff was specifically trained with a knowledgeable and enthusiastic customer service objective, to approach each customer with an understanding of both the technology and steps involved, so that they can effectively walk the consumer through the process, from start to finish.
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