 
EXPERIENTIAL MARKETING SUMMIT
|
2.6.11 |
 |
The Experiential Marketing Summit was a two-day, high intensity business event for marketers of live events, held on April 12-13th. From modest in-store promotions to mega-brand events and sponsorship activations, the Experiential Marketing Summit is packed full of ideas, examples and strategies to boost marketing performance.
Our creative director, Alex Ritchie, spoke at the summit’s “Super session: 20+ Experiential Thought Starters”, in which panel members provided creative ideas for building engagement through ‘experience’. |
Alex also teamed up with Luxottica’s marketing director, Melinda Spencer, to discuss OPSM’s flagship concept store, Eye Hub. Internationally awarded by architects, retailers and marketing associations, Eye Hub provides an enormous point of interest in the summit’s focus on the future of experiential marketing.
Back to latest |
|
|
|
