 
DESIGN WORKSHOP
WITH VIRGIN MOBILE
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16.04.10 |
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Our Creative Director, Alex Ritchie, led an afternoon Master-Class with the Virgin Mobile team. The purpose of the workshop was to encourage the Virgin team to make a contribution in the design of their work environment. This would also provide an opportunity for the team to use new innovative techniques during idea generation sessions.
As part of the workshop, a life drawing class encouraged the team to observe what was in front of them, and not what they thought they saw. |
For the final assignment, the
Virgin team collaborated to design an image of Richard Branson in the style of the classic photograph of Cuban Revolutionary, Che Guevarra. The photograph of Richard Branson as 'Che' now hangs in Virgin Mobile's offices
in North Sydney, as a symbol
of Branson's influence as a revolutionary in the retail world.
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