| DELIVERING THE BRAND EXPERIENCE |
6.12.10 |
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Co-founder of Meme and our resident marketing specialist, Kate Messenger, wrote an article for Australian Creative last month on 'Delivering the Brand Experience'.
In the thought piece, she describes her experiences Christmas shopping, from a service perspective. Employees that 'live the brand' provide the most engaging and memorable experience for customers.
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Our strategic partner, Meme, set out to deliver internal engagement programmes that are both effective and appealing. Meme sets out to design and deliver programmes that are both credible and compelling – smart and sexy.
The right hand image is a campaign created for Starwood W Hotels as part of a customer service-centred approach.
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