 
| ALEX RITCHIE SPEAKS AT AG IDEAS MELBOURNE |
29.04.10 |
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Alex Ritchie, Creative Director of E2, was one of the key speakers at this years’ AG Ideas event in Melbourne. The annual programme is part of an inspirational series of events bringing together pioneering leaders and influencers from the design industry. It also provides opportunity for individuals and companies to embrace design as an economic driver of their business.
The theme this year was ‘design is difference’, and speakers addressed the need to use design to change human behavior across a broad range of applications, including graphic design, product design, motion graphics, new media, illustration, typography and architecture.
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Alex shared with the audience a host of inspirational spaces across architecture and design which have pushed boundaries and inspired communities. His breadth of architectural images and world class projects demonstrated how nature informs engineering in so many ways. By citing examples of Buckminster Fuller's futurist visions of cityscapes, he addressed the importance of sustainable growth, taking its learnings and borrowing from some of natures core values, e.g. camouflage, adaptation, growth, interrelations and change.
This event not only marks the impact E2 is now making across Melbourne, but once again demonstrates how E2 is spearheading progressive conversations, across the design industry as a whole.
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