 
ALEX RITCHIE ON QANTAS RADIO
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16.02.10 |
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Listen to our Creative Director, Alex Ritchie, on Qantas Radio's Talking Business with presenter, Peter Switzer, on the subject of Design as a Driver for Business.
Alex talks about his passion for design and his belief that taking an experiential approach
will focus businesses to drive sales, build customer loyalty and increase profitability. We believe that design requires a truly cross-disciplined perspective across all aspects of the brand and business, from product and packaging to the retail environment. |
In his interview, Alex talks in
detail about the experiential approach Qantas and Disney
have taken to allow their businesses to become more relevant and compelling for
their visitors, customers and employees.
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